Custom Reporting
How Does Custom Reporting Work?
There are two ways to create your custom Molson Coors corporate responsibility report. You can browse the Responsibility section of our website and select Add to My Report for topics that interest you; or, you can go to our custom report builder (link to report builder page) and check the box next to each topic to prepare a report built just for you.
Economic
Impact
Who benefits from our revenues?
Our reported financial results make clear how much profit Molson Coors generated and the resulting earning per share of stock. This is the format that is required by the Generally Accepted Accounting Principles in the US (US GAAP). Less clear from standard financial reporting are the many other economic impacts inherent in the distribution of our revenues.
The pie chart below shows how 2011 revenues were allocated. In 2011, Molson Coors Brewing Company received US$5.2 billion in revenue*, well over 99% from beer sales in Canada, Europe and in Asia. Governments, through excise and other taxes, took the biggest slice of the revenue, 32% or US$1.6 billion. Our employees received 12% or US$635 million in compensation and benefits. Another 25% or US$1.3 billion went to agriculture, other brewing materials, cans, bottles and other packaging. An increased proportion, 5%, was returned to shareholders in the form of dividends resulting in no retained earnings.
Our 2011 revenue including our pro rata share of MillerCoors is US$8.9 billion.
This analysis also does not include the significant jobs and value created by wholesalers and retailers who sell our products to consumers.
2011 Allocation of Gross Revenues in %
| TREND: ALLOCATION OF GROSS REVENUES |
2009 |
2010 |
2011 |
| Governments |
31% |
34% |
32% |
| Agriculture, other brewing materials |
15% |
15% |
16% |
| People |
11% |
12% |
12% |
| Cans, bottles, other packaging |
9% |
8% |
9% |
| Media, advertising & sponsorships |
8% |
8% |
8% |
| Transportation |
7% |
7% |
7% |
| General & administrative, including donations |
5% |
5% |
5% |
| Equipment & other assets (depreciation) |
4% |
4% |
4% |
| Invested in the business (retained earnings) |
4% |
1% |
0% |
| Shareholders (dividends) |
4% |
4% |
5% |
| Financial institutions (interest) |
2% |
2% |
2% |
|
100% |
100% |
100% |
* 2011 revenues represent full year revenues from Molson Coors Brewing Company operations around the world, with the exception of the US and Puerto Rico. In July 2008, Molson Coors and SAB Miller plc combined their US and Puerto Rico operations to form MillerCoors LLC. For financial reporting under US accounting standards, MillerCoors is accounted for under the equity method of accounting. Therefore, since July 2008, MillerCoors revenues and expenses are not reported in the financial results of Molson Coors. Molson Coors does receive and report 42% of the net income of MillerCoors LLC.
CEO Statement
Read our position on responsibility straight from the top.
Our Values
Values are a key ingredient to our business recipe. See what they are here.
Our Approach
We have high standards. Read how we are working to achieve them.
How We Work
How we do things matters just as much as what we do.