The Matching Donations Program is an initiative of The Molson Coors Canada Donations Fund. Since 1993, the program has enabled the company and its employees to maximize their personal efforts and their dollars in making donations to the charitable sector in Canada. Molson Coors Canada matches up to $5,000 per employee per year.

Through this program, Molson Coors Canada is supporting the personal contributions of 3,000 its employees, demonstrating the company's commitment to its employees and community involvement. In 2009, $335,000 in donations were made through the program. Recipients included all sectors of charitable organizations, from healthcare to environment to food banks and community hospitals.