Corona Extra, the authentic, easy-to-enjoy Mexican beer, is now available in 710ml bottles.
The new bottle will be available in the off-trade from 1st May 2012 in time for summer and is intended for sharing. Designed to be enjoyed with food, it is best served ice cold, with a wedge of lime and is ideal with sizzling, spicy dishes.
The launch comes in response to data which indicates that sharing bottles are outperforming general lager sales by 9%1 in the off-trade, whilst world beer continues to demonstrate resilient sales despite the challenging market.
Darius Burrows, Corona senior brand manager at Molson Coors says of the new serve:
“Corona Extra is all about sociability and getting together with friends and this new serve makes that even easier at home. We’ve launched ahead of the crucial summer period, when we’re confident people will be pouring their friends a Corona Extra as they enjoy barbecues, picnics and al fresco dining in the sun.”
Corona Extra will also benefit from an above-the-line marketing campaign, which will be launching at the end of May. The new campaign, as well as the sharing bottle launch, is part of a heavyweight marketing investment by brand owner Grupo Modelo and UK distributor, Molson Coors.
The new 710ml bottles of Corona Extra will be available with an RRP of £2.79 per bottle.
Off-licence retailers interested in stocking the new 710ml bottles of Corona Extra should visit, www.molsoncoors.com
ENDS
Contact details for further information
For further information contact the Molson Coors Corporate Press Office on 0207 025 6680 or email molsoncoorscorporateteam@redconsultancy.com
About Molson Coors Brewing Company
Molson Coors Brewing Company is a leading global brewer delivering extraordinary brands that delight the world’s beer drinkers. It brews, markets and sells a portfolio of leading premium brands such as Coors Light, Molson Canadian, Carling, Blue Moon, and Keystone Light across the Americas, Europe and Asia. It operates in Canada through Molson Coors Canada; in the U.S. through Miller Coors; and in the U.K. and Ireland through Molson Coors (UK & Ireland). For more information on Molson Coors Brewing Company and our portfolio of brands, visit the company's website, www.molsoncoors.com.
In the UK and Ireland, Molson Coors has over 2,000 employees and breweries in Burton on Trent, Tadcaster, Alton, as well as the Sharp’s brewery in Rock, Cornwall. It has a market share of over 20% of the UK beer market. Our portfolio includes Carling, the UK's best selling lager for three decades, Coors Light, Grolsch, Worthington's, Caffrey's, Cobra, Corona, Doom Bar, Singha and a range of speciality beers.
Respect for alcohol is one of the guiding principles of the organisation and that is why Molson Coors was one of the signatories to the Responsibility Deal and works with its customers to encourage people to enjoy its drinks responsibly through support for Best Bar None (run by the BII) and Community Alcohol Partnerships (run by the WSTA).